Marketing Strategy in a Digital World
+65 6516 7802
Overview
Navigate the Evolving Marketing Landscape
The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:
- What does my customer value? Is my brand’s story credible and relevant?
- How much should I invest in marketing, and in what media and channels?
- Does my marketing operating model support different customer touchpoints?
- Am I gathering the right data and using the right analytics?
- How can I design and deliver a branded customer experience?
- How do I align my organization to live the brand values and consistently deliver on the brand promise?
Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.
Professional Certificate in Digital Marketing
Enhance your area of expertise with an additional 1-day Digital Marketing: Optimising Digital ROI short course offered in tandem under our SkillsFuture-supported Professional Certificate series. For more information, click here.
Note: Courses that are scheduled to take place from 1 October 2024 onwards will open for registration in mid-August on our brand-new application portal. Please register your interest here to be notified once these courses are ready to accept your application.
The Professional Certificate in Digital Marketing comprises the 5-day Marketing Strategy in a Digital World and 1-day Digital Marketing: Optimising Digital ROI programmes.
Core Focus
- Customer centricity: A value-based marketing approach
- Understanding & Enriching Consumer Journeys
- Digital & Social Media Marketing: Trends, Strategic Framework and Acquisition Tools
- Industry Practices: Digital Marketing in Action
- Brand Alignment for Competitive Advantage
Key Benefits
- Effectively market and brand products and services in increasingly competitive, commoditised markets
- Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
- Be equipped with a framework for designing an integrated digital marketing strategy
- Understand how to draw insights from marketing analytics and make strategic decisions
- Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
- Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy
Faculty
Other Teaching Faculty
Who should attend
Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.
Past Participants
- Advertising & Communications Manager
- ASEAN Marketing Leader
- Assistant Director
- Associate Director
- Chief Executive Officer
- Consultant
- Director, Corporate Communications
- Explosive Ordnance Program Manager
- International Business Developer
- Managing Director
- Marketing Communications Manager
- Marketing Manager
- Regional Manager
- Senior Commercial Manager
- Senior Manager
- Vice President, Marcom & Development
News & Media
Programme Intro
Doreen Kum delves into the importance of customer-oriented marketing as part of the Marketing Strategy in a Digital World programme.
A perfect curriculum to understand the different strategies of brands. The programme dips into the digital platforms and on few tools like google adwords etc. It is quite knowledge gaining experience.Aman Verma, MalaysiaConsultantKantar Research
I feel that over the duration of the course I gained a lot of knowledge and practical strategies that will be beneficial to me, and those I deal with personally and professionally. The course exceeded my expectations significantly.Ety Puspitasari Tjiptojo, IndonesiaBusiness DirectorCKB Logistics
Best ever attended business course! All Asian marketing knowledge in one place.Alexander Vlasov, RussiaManager (Head of Spare Parts Department)Uniqom Company
The SMM course is very educational and addressed key components of strategic marketing. The course details presented were very good. Recommended for all marketing professionals.Manpreet Kaur, MalaysiaEvent ManagerAsian Institute of Finance
This programme has provided me with new way & thoughts to develop & grow my company’s vision into the current & future business environment.Kenneth Chandraatmadja, IndonesiaBrand & Strategic DirectorBali Hai Brewing Company
Great way to refuel passion and knowledge as a marketer. Relevant theory content which I can apply to any daily job or role.Dipika Dewan, SingaporeRegional Brand Marketing Leader, Asia PacificIBM
Very updated and relevant information as well as examples shared. Lecturers are very enlightening.Gary Chow, SingaporeProduct Specialist ManagerLam Research Singapore
It is a refreshing course in marketing in view of the vast changes in the world today. New insights.Jeannette Lim, SingaporeMarketing DirectorRJ Paper
An eye-opener – new concepts are introduced.Kimberly Tee, The PhilippinesGeneral ManagerAtlas Cebu Corn Mill Corporation
It was an overall great experience. I learned a lot and enjoyed the programme.Zahra Lami, QatarSales & Marketing, Senior ManagerQatar Finance & Business Academy
The short, focused and well-organised programme brought together key elements of strategic marketing. Immediately useful and can be put into practice.GB Srithar, SingaporeAssistant DirectorSingapore Tourism Board
This programme provides some powerful tools that I would be able to apply immediately at my workplace.Rahul Mudgal, SingaporeASEAN Marketing LeaderMercer Singapore
Branding and marketing has always been regarded as a low priority in strategic management. This course has given us the appropriate frameworks to make a case to management about marketing's role in value creation.Karl Ho, United Arab EmiratesSenior ManagerNational Bank of Fujairah
Lectures with real-world experience to reinforce learning.Duncan Watt, AustraliaExplosive Ordnance Program ManagerNova Systems
Good range of topics that covers all areas of business, making this a useful and enlightening programme. Highly enjoyable.Padasian Jonathan Jarrod, SingaporeXOP ConsultingMarketing Manager
Great learning experience from experienced professors as well as a good mix of participants from various industries. An effective refresher course on new strategic marketing frameworks and trends.Carol Tay, SingaporeAdvertising & Communications ManagerTotal Oil Asia-Pacific
Dates and Fees
| Date | Venue | (full fees, incl. GST) | (after MAX funding*) | Registration |
|---|---|---|---|---|
|
Date
30 Sep - 04 Oct 2024
|
Fees Excl.
GST
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
|
With
GST
SGD 5,722.50
|
Registration
SGD 666.75
|
Register Interest
GST shall apply at prevailing rates. More info. |
Application Deadline
- Participants are strongly advised to apply at least 2 months in advance
- Applications received after the deadline will be considered based on space availability
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