The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:
Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.
Programme Director
Other Teaching Faculty
Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.
“A perfect curriculum to understand the different strategies of brands. The programme dips into the digital platforms and on few tools like google adwords etc. It is quite knowledge gaining experience.”
“I feel that over the duration of the course I gained a lot of knowledge and practical strategies that will be beneficial to me, and those I deal with personally and professionally. The course exceeded my expectations significantly.”
“Best ever attended business course! All Asian marketing knowledge in one place.”
“The course is very educational and addressed key components of strategic marketing. The course details presented were very good. Recommended for all marketing professionals.”
“This programme has provided me with new ways, thoughts to develop & grow my company’s vision into the current & future business environment.”
| Date | Venue | (incl. GST) | (after MAX funding*) | Registration |
|---|---|---|---|---|
|
28 Sep 202602 Oct 2026
|
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 | SGD 5,722.50 | SGD 666.75 |
This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.
