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    MARKETING IN THE DIGITAL AGE (CLASSROOM & SYNCHRONOUS E-LEARNING)
    DURATION
    2 weeks
    NEXT RUN
    14 Mar 2025
    FEES
    SGD 2,943.00 (incl. GST)
    SGD 342.90 (after MAX Funding)
    VENUE
    NUS Business School and Live Online (Blended)
    NUMBER

    Audrey Teo
    +65 6516 7802
    E-MAIL
    audrey.teo@nus.edu.sg
    TGS CODE
    TGS-2024051565
    REGISTER INTEREST
    GST shall apply at prevailing rates. More info.
    This course is part of The NUS Executive Education Future-Ready Credits Series and is worth 2 academic units/credits. Learners can receive the corresponding academic units/credits for the course if they enroll in The NUS MBA/EMBA degree programme.
    OVERVIEW Outline key benefits FACULTY who should attend earn micro credits DATES AND FEES RELATED
    OVERVIEW

    Marketing in the Digital Age is a real challenge. Technology is evolving at such a rapid pace that marketers now more than ever must understand the evolution of marketing that technology is driving. Technology in itself is democratizing the brand and putting control in the hands of consumers. This course will provide students with deep insights into this shift, help them become more relevant real world marketing practitioners and at the same time, help them understand how to operationalize this in their organizations.

    In summary, learners will learn new ways to perform traditional marketing, utilizing marketing data analytics, digital marketing management, social media marketing, etc.

     

    About The NUS Executive Education Future-Ready Credits Series

    The NUS Executive Education Future-Ready Credits Series offers modular courses specifically curated to empower working professionals with the opportunity to upskill while earning academic credits towards The NUS MBA or Executive MBA programmes. For details, please click here.

    Outline

    • Programme Introduction
    • Digital Marketing Strategy Framework
    • Consumer Behaviour in the Digital Age
    • Case Study
    • Discussion

    • Content Marketing + Social Media Channels
    • Project

    • AI in Digital Marketing
    • Assignment

    • Performance Marketing and ROI
    • Omnichannel Marketing
    • Digital Privacy and Ethics
    • Project Presentation
    • Case Study
    • Written Exam (Short Answer)
      KEY BENEFITS
      By the end of this module, learners will be able to synthesize digital and traditional marketing practices effectively.
        FACULTY


        samer el hajjar
        Senior Lecturer
        Marketing
        View Profile
        Who Should Attend

        Leaders, managers, professionals, marketing executives, entrepreneurs.

        EARN MICRO CREDITS

        This course is mapped to BMA5533A Topics in Marketing in The Digital Age in The NUS MBA/EMBA degree programme, and will count towards reading it.

        Please note:

        1. Learners enrolled in this course are not permitted to take BMA5533A Topics in Marketing in The Digital Age in the MBA/EMBA degree programme.
        2. Completing the course does not guarantee direct admission or matriculation to the MBA/EMBA degree programme.
        3. All students are required to pay full MBA/EMBA degree programme fees regardless of the micro credits earned.

        DATES AND FEES
        Date Venue (incl. GST) (after MAX Funding) Registration
        14 Mar 202528 Mar 2025
        		NUS Business School and Live Online (Blended) SGD 2,943.00 SGD 342.90
        REGISTER INTEREST
        Application Procedure & Deadline
        Participants are strongly advised to apply at least 2 weeks in advance.

        Preclusion / Prerequisites

        • Preclusion: For NUS students undertaking this course THEN must not read BMA5533A Topics in Marketing in the Digital Age or BMA5533 - Digital Marketing.
        SkillsFuture Singapore (SSG) Funding Scheme for Singapore Citizens or Permanent Resident (PR)

        This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.

        *Click here to find out the details.
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        +65 6516 7872
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        MARKETING IN THE DIGITAL AGE (CLASSROOM & SYNCHRONOUS E-LEARNING)

        Sponsorship Type

        Self-Sponsored

        SME
        Company-Sponsored2

        Non-SME
        Company-Sponsored

        Self-Sponsored / Company-Sponsored

        Profile

        Singapore Citizens / SPRs

        Singapore Citizens Aged 40 and Above3,4

        Singapore Citizens / SPRs

        Singapore Citizens / SPRs

        Singapore Citizens Aged 40 and Above3

        International

        Payable Fees1

        $882.90

        $342.90

        $342.90

        $882.90

        $342.90

        $2,943

        1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST.

        2 Eligible for Enhanced Training Support for SMEs (ETSS)

        3 Eligible for Mid-Career Enhanced Subsidy (MCES)

        4 Eligible for SkillsFuture Credit (Mid-Career)

        The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SSG funding guidelines as of course commencement.