Digital Marketing: Strategies, Models and Frameworks

Overview

The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.

In this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.

This online programme is delivered in collaboration with Emeritus Institute of Management. For registration or more information, please visit the Emeritus website.