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    BIG DATA IN MARKETING (CLASSROOM & SYNCHRONOUS E-LEARNING)
    DURATION
    3 weeks
    NEXT RUN
    05 May 2025
    FEES
    SGD 5,886.00 (incl. GST)
    SGD 685.80 (after MAX Funding)
    VENUE
    NUS Business School and Live Online (Blended)
    NUMBER

    Lim Si Qi
    +65 66018902
    E-MAIL
    lim-sq@nus.edu.sg
    TGS CODE
    TGS-2024051588
    REGISTER INTEREST
    GST shall apply at prevailing rates. More info.
    This course is part of The NUS Executive Education Future-Ready Credits Series and is worth 4 academic units/credits. Learners can receive the corresponding academic units/credits for the course if they enroll in The NUS MBA/EMBA degree programme.
    OVERVIEW Outline key benefits FACULTY who should attend earn micro credits DATES AND FEES RELATED
    OVERVIEW

    For more and more enterprises, competitive advantage is obtained via data analytics and idea sharing in the current fast-paced, data-intensive, and open-source business environment. The capability of understanding data, digging out valuable insights from data, and thus making right marketing decisions accordingly has gradually become an essential skill that marketing professionals must master in order to excel in their career.

    This course prepares students with fundamental knowledge of using R to organize, visualize, and analyze data. It covers the complete data analytics cycle to train students to be future ready, data sensitive, and data minded marketing professionals.

    In summary, learners will learn to enhance their strategic decision-making and driving business growth by acquiring the ability to leverage big data analytics for actionable marketing insights, effective storytelling, and impactful visualizations.

     

     

    About The NUS Executive Education Future-Ready Credits Series

    The NUS Executive Education Future-Ready Credits Series offers modular courses specifically curated to empower working professionals with the opportunity to upskill while earning academic credits towards The NUS MBA or Executive MBA programmes. For details, please click here.

    Outline

    • Course overview
    • Big data processing framework
    • Introduction to Power BI
    • Principles of data visualization

    • Introduction to R and RStudio
    • Fundamentals of data types
    • Fundamentals of data structure
    • Fundamentals of data management

    • Review of data visualization assignment

    • Review of R programming assignment

    • Market positioning with big data
    • Identifying drivers of outcomes

    • Market basket analysis
    • Market segmentation
    • Listen to voice of consumers

    • Review of marketing application case 1

    • Review of marketing application case 2
      KEY BENEFITS
      By the end of this module, learners will be able to:
      • Master the fundamentals of R programming language
      • Self-source, manipulate, explore, and visualize data in a meaningful way
      • Understand basic machine learning skills and be able to apply them in various aspects of marketing
      • Be able to communicate insights gained from data effectively to others
      FACULTY


      liu, qizhang
      Associate Professor (Educator Track), Deputy Head of Department
      View Profile
      Who Should Attend

      Leaders, managers, professionals, marketing executives, entrepreneurs.

      EARN MICRO CREDITS

      This course is mapped to BMA5276 - Big Data in Marketing in The NUS MBA/EMBA degree programme, and will count towards reading it.

      Please note:

      1. Learners enrolled in this course are not permitted to take BMA5276 - Big Data in Marketing in the MBA/EMBA degree programme.
      2. Completing the course does not guarantee direct admission or matriculation to the MBA/EMBA degree programme.
      3. All students are required to pay full MBA/EMBA degree programme fees regardless of the micro credits earned.

      DATES AND FEES
      Date Venue (incl. GST) (after MAX Funding) Registration
      05 May 202523 May 2025
      		NUS Business School and Live Online (Blended) SGD 5,886.00 SGD 685.80
      REGISTER INTEREST
      Application Procedure & Deadline
      Participants are strongly advised to apply at least 2 weeks in advance.

      Preclusion / Prerequisites

      • Preclusion: For NUS students undertaking this course THEN must not read BMA5276 - Big Data in Marketing or BMK5102 – Big Data in Marketing
      SkillsFuture Singapore (SSG) Funding Scheme for Singapore Citizens or Permanent Resident (PR)

      This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.

      *Click here to find out the details.
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      Sponsorship Type

      Self-Sponsored

      SME
      Company-Sponsored2

      Non-SME
      Company-Sponsored

      Self-Sponsored / Company-Sponsored

      Profile

      Singapore Citizens / SPRs

      Singapore Citizens Aged 40 and Above3,4

      Singapore Citizens / SPRs

      Singapore Citizens / SPRs

      Singapore Citizens Aged 40 and Above3

      International

      Payable Fees1

      $1,765.80

      $685.80

      $685.80

      $1,765.80

      $882.90

      $5,886

      1 The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST.

      2 Eligible for Enhanced Training Support for SMEs (ETSS)

      3 Eligible for Mid-Career Enhanced Subsidy (MCES)

      4 Eligible for SkillsFuture Credit (Mid-Career)

      The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SSG funding guidelines as of course commencement.