• Annual Teaching Excellence Award (ATEA) Honour Roll – 2020
• Annual Teaching Excellence Award (ATEA) 2017/2018 – 2019
• NUS Business School Teaching Excellence Awards 2015/2016 – 2016

Educational Qualifications

• PhD, National University of Singapore, 2003
• BBA (Hons), National University of Singapore, 1994

Academic Experience

• Associate Professor (Educator Track), National University of Singapore, 2019 – current
• Senior Lecturer of Marketing, National University of Singapore, 2013 – 2018
• Senior Lecturer, University of Newcastle, Singapore, 2007 – 2012
• Adjunct Lecturer, Singapore Management University, 2007 – 2012
• Assistant Professor, University of New South Wales Asia, 2007
• Lecturer, National University of Singapore, 2006

Corporate Experience

• Research Plus Pte Ltd
• Goh Joo Hin Pte Ltd (for New MoonTM)
• Diethelm Keller Healthcare
• Biomed Diagnostics
• Advanced Medical Optics (for CompleteTM)