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NUS BUSINESS SCHOOL

EXECUTIVE EDUCATION

As a leading global university in Asia, National University of Singapore (NUS) offers a comprehensive portfolio of open-enrolment and customised programmes to develop and equip leaders of today and tomorrow. Our blend of cutting-edge learning in a truly international forum is what differentiates the NUS Executive Education experience.

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DIGITAL MARKETING: SEARCH ENGINES

Even as billions of advertising dollars are now moving into digital advertising, traditional consumers have learnt to research their purchases online before making a decision. To optimize ROI, businesses must learn to leverage search engines (such as Google, Yahoo etc) for more effective outreach.

TBA

GENERATIVE AI IN DIGITAL MARKETING: SOCIAL MEDIA AND USER CONTENT

Much of the online content about products and services is no longer controllable by the product owners but is instead, created by billions of consumers around the world. This creates both challenges and opportunities for marketers.

TBA

DIGITAL MARKETING: ONLINE DISPLAY ADS

Through gathering and analysing consumer data, savvy businesses can learn to optimise their display advertising budgets to reach specific target markets on digital media, websites, social platforms. Learn more on maximising your online display ads.

TBA

SUSTAINABILITY: THE NEXT CHALLENGE

Sustainability has become a vital foundation for many businesses and organisations, including listed companies, small and medium enterprises, social enterprises and public agencies. Stakeholders in all spheres are requiring the leaderships to be responsible to the community and society at large as well as to contribute to sustainable development. More recently and critically, there is an intensive attention on the environmental, social and governance (ESG) pillars of sustainability and on the implications of climate change.

28 Nov 2024

AI FOR LEADERS: LEVERAGING DATA ANALYTICS FOR BUSINESS

Explore various applications of AI and analytics in business, from data visualisation to predictive modelling, and learn how to integrate these technologies into your organisation’s operations. For: Leaders and senior managers interested in building AI and analytics capabilities to drive change

02 Dec 2024

CLIMATE CHANGE AND SUSTAINABILITY: LEVERAGING CARBON MARKET INITIATIVES FOR BUSINESS

Sustainability and climate change are now issues that are moving beyond corporate lip service into real world business costs, challenges, and opportunities.This program breaks down the issues, and will help participants to understand and to take advantage of climate change opportunities today, and in the near future.

04 Dec 2024

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AI FOR LEADERS: HARNESSING GENERATIVE AI FOR HR

Apply generative AI within your learning journey itself, and gain the necessary knowledge and skills such that your organization is the driver for change and productivity, not the technology vendor. Learn to inspire curiosity and motivation in your workforce to upskill and enhance their own capabilities.

08 Jan 2025

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