“I have gained a deep understanding of the importance of developing and executing marketing strategies that incorporate social purpose, which includes environmental and social responsibility, and align well with the company’s values and purpose. In fact, there is mounting evidence that companies pursuing such purpose-driven marketing can distinguish themselves from their competitors and achieve profitable and sustainable growth. The examples presented were all very convincing. I have always believed that branding based on purpose is crucial, and this is something I keep in mind in my daily work. I believe that purpose-led brands benefit from price leadership, increased brand equity, advocacy and loyalty. Therefore, based on the company’s purpose, I would like to continue to strengthen and implement purpose-led marketing in the future. It was a tough but super highly educational two weeks. Thank you!”