Marketing Strategy in a Digital World

(Formerly Strategic Marketing Management)
5 days
SGD 5,990 (excl. GST)
SGD 6,409 (incl. GST)
Next Run
07 Oct 2019
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
Monica Taneja
+65 6516 8340


Navigate the Evolving Marketing Landscape

The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:

  • What does my customer value? Is my brand’s story credible and relevant?
  • How much should I invest in marketing, and in what media and channels?
  • Does my marketing operating model support different customer touchpoints?
  • Am I gathering the right data and using the right analytics?
  • How can I design and deliver a branded customer experience?

Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.

Core Focus

  • Customer centricity: A value-based marketing approach
  • Services marketing: Achieving service quality in cost-effective ways
  • Brand alignment for competitive advantage
  • Digital marketing: Trends, strategic framework and acquisition tools
  • Marketing analytics: Drawing insights and making strategic decisions

Key Benefits

  • Effectively market and brand products and services in increasingly competitive, commoditised markets
  • Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
  • Be equipped with a framework for designing an integrated digital marketing strategy
  • Understand how to draw insights from marketing analytics and make strategic decisions
  • Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
  • Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy

Who should attend

Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.

Past Participants

  • Advertising & Communications Manager
  • ASEAN Marketing Leader
  • Assistant Director
  • Associate Director
  • Chief Executive Officer
  • Consultant
  • Director, Corporate Communications
  • Explosive Ordnance Program Manager
  • International Business Developer
  • Managing Director
  • Marketing Communications Manager
  • Marketing Manager
  • Regional Manager
  • Senior Commercial Manager
  • Senior Manager
  • Vice President, Marcom & Development

Dates and Fees

07 Oct - 11 Oct 2019
Fees Excl.
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
SGD 5,990
SGD 6,409
Apply Now

Alumni / Early Payment / Team Enrolment Benefits

All NUS alumni and past participants of NUS Executive Education are entitled to 10% alumni savings on this programme.

Alternatively, you can enjoy savings if you pay early with Visa or MasterCard:
> 45 days before start of programme: 10% savings
> 30 days before start of programme: 5% savings

Team enrolment benefits are also available, please contact the programme advisor for details.

Application Deadline

  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

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