Marketing Strategy in a Digital World

5 days
SGD 5,250 (excl. GST)
SGD 5,617 (incl. GST)
Next Run
05 Oct 2020
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
Monica Taneja
+65 6516 8340


Navigate the Evolving Marketing Landscape

The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:

  • What does my customer value? Is my brand’s story credible and relevant?
  • How much should I invest in marketing, and in what media and channels?
  • Does my marketing operating model support different customer touchpoints?
  • Am I gathering the right data and using the right analytics?
  • How can I design and deliver a branded customer experience?

Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.

Core Focus

  • Customer centricity: A value-based marketing approach
  • Understanding & Enriching Consumer Journeys
  • Digital & Social Media Marketing: Trends, Strategic Framework and Acquisition Tools
  • Industry Practices: Digital Marketing in Action
  • Brand Alignment for Competitive Advantage

Key Benefits

  • Effectively market and brand products and services in increasingly competitive, commoditised markets
  • Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
  • Be equipped with a framework for designing an integrated digital marketing strategy
  • Understand how to draw insights from marketing analytics and make strategic decisions
  • Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
  • Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy

Who should attend

Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.

Past Participants

  • Advertising & Communications Manager
  • ASEAN Marketing Leader
  • Assistant Director
  • Associate Director
  • Chief Executive Officer
  • Consultant
  • Director, Corporate Communications
  • Explosive Ordnance Program Manager
  • International Business Developer
  • Managing Director
  • Marketing Communications Manager
  • Marketing Manager
  • Regional Manager
  • Senior Commercial Manager
  • Senior Manager
  • Vice President, Marcom & Development

Dates and Fees

05 Oct - 09 Oct 2020
Fees Excl.
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
SGD 5,250
SGD 5,617
Apply Now

Application Deadline

  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

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