“Exceeded my expectations. The teaching staff from Stanford and NUS is excellent. They are passionate and clearly the expert in their research areas. It’s a balanced view on both the West and East ways of business-doing. It’s refreshing to see the program trying hard to deliver unbiased teaching. This is what global business leaders need in their decision-making and leadership development. In addition, networking with such a diverse class is such a priceless experience. Class will end. But the friendships will remain. Thank you NUS/Stanford!”

“I have gained a deep understanding of the importance of developing and executing marketing strategies that incorporate social purpose, which includes environmental and social responsibility, and align well with the company’s values and purpose. In fact, there is mounting evidence that companies pursuing such purpose-driven marketing can distinguish themselves from their competitors and achieve profitable and sustainable growth. The examples presented were all very convincing. I have always believed that branding based on purpose is crucial, and this is something I keep in mind in my daily work. I believe that purpose-led brands benefit from price leadership, increased brand equity, advocacy and loyalty. Therefore, based on the company’s purpose, I would like to continue to strengthen and implement purpose-led marketing in the future. It was a tough but super highly educational two weeks. Thank you!”

“The program content, as well as the different perspectives from its participants, professors and content allow us to shortcut our learning curve and execution performance towards a better leadership profile, focused on customers, trust and team development.”