Reimagine yourself in the future of digital marketing with our cutting-edge program, “Bionic Digital Marketer: Enhanced with AI.” This comprehensive program is designed to equip you with the skills and knowledge to thrive in the rapidly evolving digital marketing landscape. Dive into a series of dynamic modules that blend traditional marketing principles with the latest advancements in artificial intelligence (AI).
Learn to craft compelling value propositions that resonate with today’s digital-savvy consumers. Explore modern consumer behaviour. Analyse digital footprints and behavioural data to predict trends and tailor your marketing efforts for maximum impact. Align your brand with your core values to build authenticity and gain a competitive edge.
Master the art of search engine marketing. Utilize AI to optimize your search strategies, improve your rankings, and drive targeted traffic to your digital assets. Harness AI and user-generated content to create engaging and effective content marketing strategies.
Gain expertise in online display advertising. Use generative AI to design and deploy ads that capture attention and drive conversions. Maximize your digital marketing return on investment (ROI). Learn to measure, analyse, and optimize your marketing efforts for the best financial outcomes.
The (SCTP) NUS Bionic Digital Marketer: Enhanced with AI comprises of the following courses:
1. Mastering Value-Based Marketing in the Digital Age
2. Consumer Behaviour in the Digital Era
3. Brand Alignment for Authenticity and Competitive Advantage
4. Digital Marketing: Reimagined for the Age of AI
5. Strategic Search Engine Marketing
6. Strategic Content Marketing: Harness AI & User Content
7. Mastering Online Display Advertising - supported by AI
1. Develop compelling value-based marketing strategies.
2. Analyse and apply consumer behaviour principles in their marketing campaigns.
3. Align brand values for authenticity and competitive advantage.
4. Optimize search engine marketing for better outreach.
5. Create engaging content using Artificial Intelligence (AI) and user-generated content.
6. Design effective online display ads with generative AI.
7. Maximize digital marketing ROI.
Marketing managers; Advertising professionals; Consultants; Business owners; Managers in non-marketing functions growing into marketing roles.
| Date | Venue | (excl. GST) | (after MAX Funding) | Registration |
|---|---|---|---|---|
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TBA
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Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 | SGD 12,000.00 | SGD 3,600.00 |
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles. More information here.
