Enhance your ability to analyse data and improve marketing decision-making. Learn powerful techniques to do so with this data analytics course in Singapore.

As part of any marketing plan, marketers must track, measure and predict the impact of all key marketing programmes. There are three important questions to be answered:

• What will you measure?
• When will you measure?
• How will you measure?

Without knowing the answers, marketers cannot successfully manage or improve their marketing programmes. The 2-day course will introduce techniques and metrics that enable marketers to evaluate marketing initiatives by measuring performance. They will be able to report on the past, analyse the present and predict the future.

Marketing analysis can be a challenging and intimidating process. Yet, analytics is perhaps the most important aspect for marketers to change the perception that marketing is a cost center. Measuring marketing activities or predicting the results are essential to successfully achieving marketing goals.

Upon completion of the course, participants will be able to softwares such as tableau public and Orange to:

• Understand how marketing analytics help to attract and retain customer
• Apply analytical techniques to solve problems in customer acquisition and customer relationship management
• Learn to use data to support marketing decisions