With increasing recognition of the role of analytics in our economy, the demand for skilled data-analytics professionals is set to grow quickly.
This course aims to provide participants with the basic skills needed to analyse data for better marketing decisions:
Data analysis for marketing problems such as:
Discussion on traditional forms of data (such as survey data and scanner data) and big data (such as textual data and search engine data).
Address data analysis of digital and offline marketing domains, and from business-to-business and business-to-consumer settings.
All individuals who are required to make marketing decisions, and have access to data, including: Marketing managers; Advertising professionals; Consumer banking professionals; Entrepreneurs; Consultants; Retailing professionals; Analytics professionals; and Managers in non-marketing functions who wish to grow into marketing roles.
| Date | Venue | after MAX Funding | with GST | Registration |
|---|---|---|---|---|
|
TBA
|
NUS Business School | SGD 121.00 | SGD 1,070.00 |
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
