MANAGING SERVICE QUALITY
DURATION
2 DAYS
NEXT RUN
TBA
FEES

SGD 2,180.00 with GST
VENUE
NUS Business School
NUMBER
NUS Business School Short Courses
+65 6516 7872

GST shall apply at prevailing rates.

OVERVIEW

Equip yourself with skills to better manage service quality

Services (or intangible products) have increasingly become an important part of the world’s economy as organisations move up the economic value chain. Every organisation today offers some element of services or intangible products to add value, e.g. customer support, delivery, etc. As satisfied customers become loyal customers, great service quality management can become your organisation’s differentiator and competitive edge.

The course will explore the growth of services and the importance of managing customer experiences through:

  • Identifying drivers of customer satisfaction and loyalty
  • Examining the use of technology in services
  • Exploring strategies to optimise service operations
  • Assessing gaps in service delivery
Topic Coverage

This course will address the following:

  • The importance of customer experiences
  • Tools used for understanding and managing service quality
  • The elements of service guarantees
  • Understanding the service recovery paradox
  • Examples of technology in services
  • Application of the Service-Profit Chain

There will be in-class exercises to examine the various elements of service quality as well as to share experiences.

Faculty

sian hin, thompson teo
Professor
Analytics & Operations
View Profile

Professionals and managers who are involved in planning or delivering service operations.

Please be prepared to share your experiences with fellow participants.

Who Should Attend
DATES AND FEES
Date Venue GST with GST Registration
TBA
NUS Business School SGD 0.00 SGD 2,180.00