DIGITAL MARKETING WORKSHOP - NUS Business School

DIGITAL MARKETING WORKSHOP

DURATION

2 days

NEXT RUN

TBA

FEES

SGD 2,180.00 (incl. GST)
SGD 254.00 (after MAX Funding)

VENUE

Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245

NUMBER

Carol Wong
+6566018172

E-MAIL

shc_wong@nus.edu.sg

RATING

Rated 4.5/5
Skillsfuture SG

SSG Course Code

TGS-2020502099

DOWNLOAD BROCHURE

GST shall apply at prevailing rates. More info.

OVERVIEW topic coverage who should attend TESTIMONIALS DATES AND FEES RELATED

OVERVIEW

Become effective in preparing, developing and executing digital marketing strategies.

The internet has transformed the way brands engage with consumers. To succeed in the new media environment, you have to be able to appreciate and adapt to the new rules and perspectives.

The course aims to provide you with:

A clear understanding of the building blocks that constitute digital marketing
The tools, techniques and knowledge to develop cohesive market strategies

This course fulfils part of the Professional Certificate in AI For Excellence in Digital Marketing requirement. For more details, click here or contact us directly.

Topic Coverage

The new media environment emphasising the new rules and perspectives, and how marketers must adapt to the new marketing landscape.
The dos and don’ts of digital marketing. Through a case study, participants learn the strengths and limitations of social campaigns, and grasp the complexity of managing a brand public relations crisis.
Digital Marketing tools and techniques to succeed in the digital age. The necessity to chalk out multi-media strategies to get discovered in cyberspace, and serve useful and interesting information.
Overview of social media, highlighting the core differences between the networks and the best marketing practices to adopt for each of the platforms.
Search Engine Optimisation processes for on-page and off-page optimisation, with the aim to impart an understanding of how to increase inbound traffic and channel it down the digital marketing funnel.
Demonstration of the tools and functionality of Google Search Console to monitor and improve site search performance.
Web Analytics to monitor the health of a website vis-à-vis metrics, KPIs and benchmarks, improve its effectiveness in drawing traffic and converting users, and assess the digital marketing mix.
Hands-on experience with the Google Analytics platform to monitor, evaluate and enhance business performance.
Search advertising to attract search traffic. The Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.
Demonstration of how to use Google Ads to research keywords, forecast campaign performance, and to create, launch and monitor search campaigns.

Faculty

ang, eu gene

Marketing

View Profile

WHO SHOULD ATTEND

All individuals who are required to make marketing decisions, and have access to data, including: Marketing executives; Advertising professionals; Consumer banking professionals; Entrepreneurs; Consultants; Retailing professionals; Analytics professionals; and Managers in non-marketing functions who wish to grow into marketing roles.

TESTIMONIALS

“It helped me get some great insights”

“I like the course. It helped me get some great insights on today’s marketing and importance of going digital.”

Bibha Dhungel, Nepal

Birat Nepal Medical Trust (BNMT Nepal), Digital Marketing Workshop

“The Digital Marketing course is very useful”

“This digital marketing course is very useful for people who wants to help their company grow digitally or also people who wants to set up a business and advertise online.”

Yumiko Tan, Singapore

Finexis Advisory

“Very informative”

“Very informative and well delivered, with practical examples.”

Ang Teck Koon

Digital Marketing Workshop

“Exceed my expectations”

“Eu Gene is very knowledgeable and he kept the workshop up to date.”

Ng Kian Ngee

Digital Marketing Workshop

“I was able to understand well, even though I do not know much about digital marketing.”

“Eu Gene kept the programme very clear and alive. I was able to understand well, even though I do not know much about digital marketing. I have gained so much knowledge from this.”

Tan May Jia, Singapore

Imperium Concepts Asia Pte Ltd, Digital Marketing Workshop

DATES AND FEES

Date	Venue	(incl. GST)	(after MAX Funding)	Registration
TBA	Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245	SGD 2,180.00	SGD 254.00

Application Procedure and Deadline

Participants are strongly advised to apply at least 1 month in advance.

SkillsFuture Singapore (SSG) Funding Scheme for Singapore Citizens or Permanent Resident (PR)

This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.

Sponsorship Type	Self-Sponsored		SME Company-Sponsored²	Non-SME Company-Sponsored		Self-Sponsored / Company-Sponsored
Profile	Singapore Citizens / SPRs	Singapore Citizens Aged 40 and Above³	Singapore Citizens / SPRs	Singapore Citizens / SPRs	Singapore Citizens Aged 40 and Above³	International
Payable Fees¹	$654.00	$254.00	$254.00	$654.00	$254.00	$2,180.00