DIGITAL MARKETING: OPTIMISING DIGITAL ROI
DURATION
1 day
NEXT RUN
TBA
FEES
SGD 1,035.50 (incl. GST)
SGD 120.65 (after MAX Funding)
VENUE
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245
NUMBER

Audrey Teo
+65 6516 7802

GST shall apply at prevailing rates. More info.

OVERVIEW

Digital Marketing Analytics at your Fingertips.

As businesses around the world digitalise, professionals at all career stages need to learn, and be in-the-know on the latest innovative tools and techniques in digital marketing.

This course aims to provide you with analytical and quantitative tools to make profit-maximising digital marketing decisions across a variety of industries.

Topic Coverage

Topics covered include:

  • Online Marketing Metrics (CTR, CPM, Conversion etc.)
  • Regression Analytics
  • Digital Experiments
  • Estimating Returns on Investment (ROI)
  • Attribution Models
  • Allocation of Marketing Resources across Social Media
FACULTY


ang, eu gene
Marketing
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WHO SHOULD ATTEND

All individuals who are required to make marketing decisions, and have access to data, including: marketing managers, advertising professionals, consultants, business owners, data analysts, managers in non-marketing functions who wish to grow into marketing roles. Ideal for marketers expanding their repertoire to include digital marketing.

TESTIMONIALS
DATES AND FEES
Date Venue (incl. GST) (after MAX Funding) Registration
TBA
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 SGD 1,035.50 SGD 120.65
Application Procedure and Deadline
Participants are strongly advised to apply at least 2 weeks in advance.

Prerequisites

This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyse data in class using Excel. All analysis in this course will be done using Excel.

SkillsFuture Singapore (SSG) Funding Scheme for Singapore Citizens or Permanent Residents (PR)

This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PRs can enjoy up to 70% or more subsidies.

*Click here to find out the details.