Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more.
Much of the online content about products and services is no longer controllable by the product owners but is instead, created by billions of consumers around the world. This creates both challenges and opportunities for marketers.
In today’s digital landscape, businesses are “born global.” This is a game-changer for micro and small businesses, as they can instantly access the global digital commons and leverage an infinite amount of resources– at little or no cost.
This intermediate business analytics course aims to provide you with:
With increasing recognition of the role of analytics in our economy, the demand for skilled data-analytics professionals is set to grow quickly.
The research is clear – organisations with strong and healthy cultures do better. They perform better economically, attract better talent and groom and retain the talent. This is the same for small and medium enterprises (SMEs) as well as multinational corporations (MNCs). Learn more about organisational culture and how as a leader, you can impact the culture of your organisation for the better.
Growing overseas require access to markets, capital and competitive differentiation. In the context of Asia, suppliers are usually much less technologically sophisticated compared to their overseas buyers in major world markets. As new technologies transform business models and automate business processes, traditional supply chains in sourcing, manufacturing, distribution and logistics are being affected, with clear threats of disintermediation.
This course will explore supply chain financing solutions to help SMEs acquire working capital and grow sales, through use of materials as collaterals for loans, or modes of receivables financing. Participants will also form teams to play a supply chain simulation game using Excel and online data entry. The game will require teams to make annual supply chain management decisions that will impact revenue growth, cost cutting, and/or risk management of the company, considering management trade-offs and both short-term and long-term profitability in coming with an overall strategic plan.
This short course aims to equip you with basic knowledge of individual income tax laws, principles and practices in Singapore:
Services (or intangible products) have increasingly become an important part of the world’s economy as organisations move up the economic value chain. Every organisation today offers some element of services or intangible products to add value, e.g. customer support, delivery, etc. As satisfied customers become loyal customers, great service quality management can become your organisation’s differentiator and competitive edge.
The Monte Carlo simulation is a widely used statistical simulation to deal with risks and probabilities. This course aims to get students familiar with the applications of Monte Carlo methods on the valuation of projects/firms, the pricing of financial derivatives, and the structuring of wealth management solutions.
Make a smooth transition into general management. This programme addresses functional areas such as corporate strategy, marketing, human resources, finance, accounting and operations.
Understand the importance and benefits of Intelligent Automation. Learn to succeed in managing an IA transformation and how to scale your transformation.
Designed by CEOs and Academia for CEOs and Growth Leaders, the NUS Enterprise Leadership for Transformation (ELT) series combines classroom learning with ‘doing’, right from the start. Participants who commit to NUS ELT journey will be applying the key concepts learnt to their businesses immediately in an iterative process with the guidance of expert advisors, constantly revisiting their business growth plans at calculated intervals.