This blended short course aims to bring you to the forefront of cutting-edge analytics and algorithmic applications in the domains of recruitment, retention, strategy execution, and organizational re-design.
In a world experiencing drastic environmental degradation and increasing socio-economic disparity, the call for brands to embed purpose into their marketing strategies is louder than ever. From product design and development to packaging and distribution, companies and brands must strive to deliver value in an ethical, socially responsible, and environmentally sustainable manner. This programme helps senior marketers navigate the challenges of embedding purpose in their marketing strategies in an innovative and sustainable way to grow their business and build brand resilience.
Services (or intangible products) have increasingly become an important part of the world’s economy as organisations move up the economic value chain. Every organisation today offers some element of services or intangible products to add value, e.g. customer support, delivery, etc. As satisfied customers become loyal customers, great service quality management can become your organisation’s differentiator and competitive edge.
Employees are key resources, and businesses invest significantly to recruit and retain its most productive employees. In volatile times, businesses must also manage or release its least productive employees to remain viable and competitive.
Technological innovations in recent years has greatly reshaped the face of business. Data analysis, in particular, is playing an increasingly crucial role in all perspectives of business decision making. Python is one of the most popular analytical programming languages for data analysis, due to its high readability and active developer ecosystem.
Sustainability has become a vital foundation for many businesses and organisations, including listed companies, small and medium enterprises, social enterprises and public agencies. Stakeholders in all spheres are requiring the leaderships to be responsible to the community and society at large as well as to contribute to sustainable development. More recently and critically, there is an intensive attention on the environmental, social and governance (ESG) pillars of sustainability and on the implications of climate change.
This course prepares students with fundamental knowledge and skills to capture business insights from data for decision making using Excel Spreadsheets.
Strategic management is critical to the development and growth of every organisation. Successful positioning amidst a competitive environment requires the ability to understand and to formulate a coherent strategy.
