With over 20 years of global experience, Mike is a seasoned media and marketing practitioner. In the last 12 years in Asia Pacific, he built and led teams across the region originally embedded within the world’s largest media group (GroupM) and subsequently leading the APAC commercial business within Bloomberg Media Group. He advises several Singaporean start-ups on how to move from a purely tactical approach to a more strategic vision, mission and purpose to enable their growth and fundraising.

Mike’s strategic mindset, exceptional collaborative skills and innovative approach have enabled him to build Asia-wide business from scratch and develop numerous groundbreaking, digitally savvy solutions. His leadership and mentoring style offers the rare combination of gravitas and approachability from the first, creating a broad and loyal network of colleagues, mentees and clients.

Mike has created several award-winning original content projects for the likes of Chevron, Scoot, Economic Development Board, Changi Airport, Sports SG, Singtel, DBS and Health Promotion Board. He’s a founding member of ACMA (Asian Content Marketing Association), ESA (European Sponsorship Association) and ASA (Asian Sponsorship Association) and has spoken at over 50 conferences around the world.

Mike is passionate about all sports, especially rugby, golf and cycling.

Functional expertise: Branding, strategy, general management, executive leadership

International expertise: Europe, Asia Pacific