In a world experiencing drastic environmental degradation and increasing socio-economic disparity, the call for brands to embed purpose into their marketing strategies is louder than ever. From product design and development to packaging and distribution, companies and brands must strive to deliver value in an ethical, socially responsible, and environmentally sustainable manner. This programme helps senior marketers navigate the challenges of embedding purpose in their marketing strategies in an innovative and sustainable way to grow their business and build brand resilience.

Strategic management is critical to the development and growth of every organisation. Successful positioning amidst a competitive environment requires the ability to understand and to formulate a coherent strategy.