*GST shall apply at prevalling rates. More info
Even as billions of advertising dollars are now moving into digital advertising, traditional consumers have learnt to research their purchases online before making a decision. To optimize ROI, businesses must learn to leverage search engines (such as Google, Yahoo etc) for more effective outreach.
This course aims to provide participants with a comprehensive and deep understanding of search engine marketing.
This course fulfils part of the:
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and
2. Professional Certificate in AI For Excellence in Digital Marketing requirement.
For more details, click here or contact us directly.
Topics covered include the following:
How Search Engines Functions
Introduction to Search Engine Terminologies - Key Words
- Organic Clicks
- Paid Clicks
- Sponsored Search
3. Importance of Quality Scores
4. Impact of Ad Ranks on Profitability of Ads
5. Search Engine Advertising Auctions
6. Estimating Return on Investment of Search Engine Ad Campaigns
7. Strategic Differences between Branded and Generic Keyword Search
All individuals who are required to make marketing decisions, and have access to data, including: Marketing managers; Advertising professionals; Consultants; Business owners; Data analysts; Managers in non-marketing functions who wish to grow into marketing roles.
| Date | Venue | with GST | Registration | |
|---|---|---|---|---|
|
TBA
|
NUS Business School | 0.00 | 1,035.50 |
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
