The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:
Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.
Programme Director
Other Teaching Faculty
Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.
“A perfect curriculum to understand the different strategies of brands. The programme dips into the digital platforms and on few tools like google adwords etc. It is quite knowledge gaining experience.”
“I feel that over the duration of the course I gained a lot of knowledge and practical strategies that will be beneficial to me, and those I deal with personally and professionally. The course exceeded my expectations significantly.”
“Best ever attended business course! All Asian marketing knowledge in one place.”
“The course is very educational and addressed key components of strategic marketing. The course details presented were very good. Recommended for all marketing professionals.”
“Great way to refuel passion and knowledge as a marketer. Relevant theory content which I can apply to any daily job or role.”
“This programme has provided me with new ways, thoughts to develop & grow my company’s vision into the current & future business environment.”
“It is a refreshing course in marketing in view of the vast changes in the world today. New insights.”
“Very updated and relevant information as well as examples shared. Lecturers are very enlightening.”
“An eye-opener – new concepts are introduced. “
“It was an overall great experience. I learned a lot and enjoyed the programme.”
“The short, focused and well-organised programme brought together key elements of strategic marketing. Immediately useful and can be put into practice.”
“This programme provides some powerful tools that I would be able to apply immediately at my workplace.”
“Branding and marketing has always been regarded as a low priority in strategic management. This course has given us the appropriate frameworks to make a case to management about marketing’s role in value creation.”
“Lectures with real-world experience to reinforce learning.”
“Great learning experience from experienced professors as well as a good mix of participants from various industries. An effective refresher course on new strategic marketing frameworks and trends.”
“Good range of topics that covers all areas of business, making this a useful and enlightening programme. Highly enjoyable.”
| Date | Venue | (incl. GST) | (after MAX funding*) | Registration |
|---|---|---|---|---|
|
07 Apr 202511 Apr 2025
|
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 | SGD 5,722.50 | SGD 666.75 |
This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PR can enjoy up to 70% or more subsidies.
