Carol Wong
+65 66018172
GST shall apply at prevailing rates. More info.
Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more.
Through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms.
This course fulfils part of the Professional Certificate in AI For Excellence in Digital Marketing requirement. For more details, click here or contact us directly.
Topics covered include the following:
All individuals who are required to make marketing decisions, and have access to data, including: Marketing managers; Advertising professionals; Consultants; Business owners; Data analysts; Managers in non-marketing functions who wish to grow into marketing roles.
| Date | Venue | (incl. GST) | (after MAX Funding) | Registration |
|---|---|---|---|---|
|
TBA
|
Mochtar Riady Building, Lvl 5, 15 Kent Ridge Drive, Singapore 119245 | SGD 1,035.50 | SGD 120.65 |
Participants are strongly advised to apply at least 2 weeks in advance.
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyse data in class using Excel. All analysis in this course will be done using Excel.
This programme is eligible for subsidies under SkillsFuture Singapore (SSG). Singaporeans or PRs can enjoy up to 70% or more subsidies.
*Click here to find out the details.
