Building Competitive Advantage in Asia

This unparalleled advanced management program focuses on integrating key concepts of modern day management with strategic business practices. The mission – to drive your performance and build your organization’s competitive advantage in the Asian marketplace.

Enhanced by a methodology perfected through more than 25 years of senior executive management programs delivered by the faculty from the renowned NUS Business School, the curriculum is immediately applicable in today’s changing business environment.

Offering an innovative perspective of global and Asian business, you will develop expertise in guiding the alignment of strategy, marketing, finance, organization and processes. This program will also recharge and refine your personal management style for more effective leadership. Inspired by the vision to fulfill the expanding responsibilities of senior executive management, it will also position you to drive action throughout your company to sustain performance.

Dates and Fees

• 12 to 23 March 2012 
• 11 to 22 March 2013 
• Fee: SGD 14,980 (exc. GST)
• Eligibility: Candidates must have
  • 8 or more years of significant managerial experience
  • Be proficient in English as all classes and reading materials are in English 
• Enjoy a 10% early payment benefit if you register more than 45 days before the start of a program 

For Enquiries, please contact Rachel Ma at 6516 8342 or bizmsstt@nus.edu.sg

Core Focus

• Strategy & Competition (Key Drivers of Strategy; Your Strategy In Asia)
• Services Strategy and Operations ( Designing Services for Profitability & Efficiency; Managing Customer Loyalty; Customer Feedback and; Service Culture)
• Operations and Supply Chain (Designing Efficient processes; Leveraging your supply chain)
• Finance and Accounting (Meeting the new corporate reporting challenges; Earnings Quality; Cash Flow Management)
• Leadership & Change Management (Cultural Intelligence; Managing Multinational teams)
• Marketing and Branding (Understanding the Asian    Consumer in the Global marketplace; Developing strong brands)
• Management of Innovation (Sources of Innovation; Building the innovation ecosystem)

Dates & Fees

Participants are strongly urged to apply at least 2 months in advance to secure admission. Applications received after filing deadline will be considered on space availability

Who should attend

• Senior executives with leadership positions, and identified as part of the company’s succession plan with significant responsibility for strategic decision-making, including: (members of the executive committee; heads of business units; senior functional heads; senior executives of government agencies or non-profit organizations)

How you will benefit

The program engages you in a comprehensive, integrated curriculum conducive to extensive interaction to:

• Rethink business models, strategy and processes to adapt to the Asian environment
• Enhance decision-making capability and respond to the competitive global challenges in the Asia-Pacific region
• Broaden and sharpen your perspectives with respect to important social, cultural, political, and economic factors that influence the business environment
• Understand the importance of a management framework comprised of functional expertise, shared values, teamwork, and ethical leadership
• Manage change, global teams and cross cultural diversity
• Formulate and implement strategies for competitive advantage and value creation 

“At this time, the world has changed and there is a need to look at what is changing in businesses and the new dynamics occurring. I was looking for a program that would cover this in two weeks. It is one of the best programs I have attended. The program gave me an understanding of new business perspectives, new dynamics emerging today, various business scenarios and knowledge of the way the world is changing. What I’ve achieved in the last 10 days has exceeded my expectations and I would recommend all leaders to attend it. “

Javinder Singh Gill
Executive Director
Lenovo India Pvt Ltd
India

“I took this course because I needed to know more about Asia and the future. NUS was the only university that was offering this Asian business program. All the professionals were great. They knew a lot about Asia and also Europe and the US so I could learn a lot about the diversity of business in the world. Also other participants had enough experience to share in the classroom. There was a lot of discussion and interaction. So if you are facing some issues or difficulties, come to this course!”

Tsukasa Inami
Human Resource Manager
Boston Scientific Asia Pacific
Singapore

“It’s been a wonderful experience. I have had the pleasure of attending some business schools’ executive development program, but this time I could get a perspective of not only an organization’s internal workings, but also perspectives of business in the Asian context. It is a very useful course for me and I hope that the takeaways from this course will not only help my company but also sister companies within the group. “

Muhammad Asim Aqil
Senior General Manager
Thal Engineering
Pakistan